INTRODUCTION
The Corral is one of the leading companies in snack
food and desserts because of its unique and delicious recipe. It has been positioned
as one of the best restaurants in Latin America. This degree of excellence has
led it to satisfy even better the customers’ needs. In this article, we are
going to talk about its history, how it is in the present and how we think it will
be in the future.
HISTORY
Regarding history, we can say that The Corral was created
in 1983 by a group of people. The first restaurant started under the slogan
“the original recipe”, the homy and unique concept. From this moment, the
commitment has been to satisfy clients’ tastes, expectations and needs with an excellent
quality.
PRESENT
In this moment The Corral is a leader company in the hamburgers
area. The Corral has 185 own branches in 30 cities of the country and under the
model of franchise has opened 4 points in Panama (the first international destination,
in 2004) 6 in Ecuador, 4 in Chile and currently 1 in the United States. It means,
in 30 years it will be consolidated as one of the most powerful companies in
the food area with 200 points of sale.
FUTURE
In the future The Corral will open new shops in
different countries in the world like, Canada, Mexico, UK, Japan and Italy, because
it has a slogan “the original recipe”. It will create a big expectation with this;
it will position itself as the best hamburger company enterprise worldwide.
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