INTRODUCCTION
Did you know that eating a hamburger gives one smile
to children of the foundation Ronald McDonald’s? Yes! Mc Donald`s restaurant
has a foundation for children. In this paper, we will focus on the restaurant.
Mc Donald’s is the world’s largest chain of hamburger, fast food restaurants,
serving around 68 million of costumers daily in 119 countries. Mc Donald`s
primarily sells hamburgers, cheese burgers, chicken, French fries, breakfast,
soft drinks, milk shakes, and desserts. In this article, we are going to talk
about its history how it is the present and how we think it will be in the
future.
HISTORY
Regarding history, we can say that Mc Donald`s was
created on May 15, 1940 by Richard and Maurice Mc Donald brothers. It started
with the “Speedee Service System” (Fast service), the principal modern
fast-food restaurant that the white castle hamburger chain had already put into
practice more than two decades earlier. The original pet of Mc Donald`s was a
man with a chef hat on top of a hamburger shaped head whose name was ‘‘Speedee’’,
who was eventually replaced by Ronald Mc Donald. Their logo is the ‘‘Golden
Arches’’, the present form is a letter ‘‘M’’. In 1955 it opened a branch
restaurant with the expansion of Mc Donald`s into many international markets
and the company has become a symbol of globalization, and the spread of the
American lifestyle until today.
PRESENT
In this moment Mc Donald`s is innovating and searching
gourmet options, with Colombian chefs such as Rausch brothers. In this year Mc
Donald`s launched a special line of products in their menu. The design work of
the new offer lasted three months. The products are the Angus burger. BBQ Rausch,
the Hawaiian Mc wrap and three milk Mcflurry. It is first time that the firm is
associated with high kitchen Colombian chefs. Its Rausch burger has imported
from Argentina Its angus beef and cheddar cheese, the Hawaiian Mcwrap, brings
back Canadian back and crispy or grill chicken, and Mc flurry dessert taste of
the three milks, with pieces of biscuit and sauce.
FUTURE
In the future Mc Donald`s will function in more places
of the country, with new products and innovation for all the people that enjoy
the fast food. Mc Donald`s will work in new line with more nutritious products
to avoid obesity. It will have franchises in small cities. Also, it will open
more jobs with excellent salaries and it will contribute more to the foundation
Ronald Mc Donald`s.
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